Manages all aspects of financial aid for student-athletes, including evaluating applications, determining eligibility for aid, and awarding scholarships within NCAA and institutional guidelines. Coordinates scholarship agreements and renewal processes and maintains accurate financial records. Serves as a key liaison between athletics, compliance, financial aid offices, and student-athletes, providing counseling, walk-in hours, workshops, and support for urgent financial aid situations. Oversees scholarship projections, reporting, and strategic planning to support roster management and recruiting goals.Essential Functions and Responsibilities: Counsels student-athletes and parents concerning financial aid, athletic scholarship